You might also remember them from their "American Megatrends" BIOS days
The big picture: Firmware is one of those obscure areas of computing that is simultaneously critical yet largely ignored. Not coincidentally, we have been doing a lot of work lately digging around such dark corners of the industry. Despite the ubiquitous nature of firmware, almost no one talks about it much.
What just happened? It is no secret that Intel is struggling. The tech giant's stock price has plummeted in recent years, making it a viable takeover target. An offer from Qualcomm is now on the table, and if it materializes, it could significantly alter the semiconductor industry's trajectory. But first, the companies will have to pick their way through a minefield of financial, regulatory, and strategic considerations.
There's the perception that the EV market is stalling, but is that really true?
Why it matters: The EV market is at a critical juncture as automakers revise production goals citing softening demand even though research still points towards long-term growth. Now is an ideal time for consumers to consider making the switch to EVs while manufacturers must adapt quickly to a changing market and still maintain a long-term vision for electrification.
Facepalm: Binarly analysts have issued a new warning just a couple of months after unveiling a security issue related to compromised platform keys used to enforce Secure Boot protection. The PKfail problem affects a significantly larger pool of devices and brands, and is not limited to firmware products developed by AMI.
The big picture: It's been nearly six months since Intel was chosen to receive a significant chunk of funding from the landmark Chips and Science Act, but the chipmaker has yet received a dime. Some close to the situation are now wondering when – or if – Intel will ever see the money.