Samsung and LG are working on the world's first "AI smartphone"

Alfonso Maruccia

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In a nutshell: After leaving the smartphone business three years ago, LG is now apparently scheming a flashy return thanks to an AI-focused partnership with Samsung. The two Korean companies are developing some "revolutionary" AI tech based on the newly introduced ixi-O digital assistant for LG Uplus customers.

Next year's Mobile World Congress could see the introduction of the first "real AI phone," a project Samsung and LG are now secretly working on. Unnamed industry sources told KED Global that this new smartphone will include a highly advanced digital assistant, with AI technology designed to go beyond the simplistic integration of some third-party AI assistant service in a pre-existing mobile device.

LG Uplus, a South Korean mobile network operator, introduced its ixi-O AI call assistant technology earlier this month. The ixi-O agent can provide AI services such as answering and summarizing phone calls, converting audio into text, and detecting scam attempts. The technology works entirely on-device and is LG's attempt to enter the burgeoning AI business.

Despite being part of the LG conglomerate, LG Uplus will not make new smartphones. Instead, the company will provide its ixi-O agent to Samsung to integrate into select Galaxy devices. According to the insiders, the two companies are working on a tighter knit between AI capabilities and smartphones.

With Samsung's powerful Galaxy hardware, ixi-O will provide end customers with a "revolutionary" AI experience. LG Uplus, South Korea's smallest mobile carrier, is making the new AI phone exclusive to its subscribers. The current version of ixi-O is available on Apple iPhone 14 devices.

Even if LG Uplus plans to manage its jointly developed AI phone as a strictly Korean affair, Samsung could have broader plans. The manufacturing giant might be interested in bringing the "Galaxy ixi-O" digital assistant to other models, working in partnership with more mobile carriers to offer the new AI tech outside South Korea.

LG Uplus is investing heavily in AI ventures. According to Chief Executive Hwang Hyeon-sik, the company plans to sink up to 3 trillion won (or $2.1 billion) into AI tech while seeking high-profile partnerships with Google, Amazon, and other major technology corporations.

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So I'm getting a lot of the same vibes from smartphone makers that I'm getting from M$ right now with windows. The whole "were going to tell you want you want" and then just naming a bunch of nonsense.

Moreover, I think these AI smartphones are more about collecting user data to feed their AIs than providing any useful feature to the user. So far, the only things I have seen with AI being remotely useful on the consumer side are an LLM assistant and some interesting post processing in taking pictures.

The scientific research and enterprise side is different but I don't think that people are going to be using their smartphones to process algorithms to ponder the mysteries of the universe.
 
I don't have any use for an AI on my phone, I just text people and I have a few calls per week, I am also a bit sceptical about AI search engines but we will see. There is a bit of a revolution in the field but it is not even 10% of what the hype suggests. AI is not useful for phones, unless it is super advanced. It can help to draft an email maybe, edit a photo on the fly , transcribe a conversation, make a summary that sort of thing. Maybe on tablet format with some nice programs? But you are losing time usually trying complicated things on a phone.
 
I just want cheaper flagship smartphone with headphone jack and uSD card slot, not this bullshit marketing jargon that makes them more expensive than ever
 
I also use to hate the loss of the headphone jack and would still love to get it back, however, I just bought a cheap usc-c to headphone jack adapter and I'm good to go.
 
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