Opinion articles

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I got to play with the Apple Vision Pro and saw the future of computing. Again.

Editor's take: I was one of the lucky few who got to attend Apple's WWDC keynote presentation in person, and also got to try the new Apple Vision Pro headset for a 25-minute hands-on, er, heads-on demo. The experience was very good – as it certainly should be for a product that's going to cost a whopping $3,499 – but it was also a bit more similar to other devices I've tried over the years than I initially expected it to be.
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Opinion: Everybody wants to software

In context: For years, hardware makers have observed the attention and valuation multiples enjoyed by software companies with envy. Employees at hardware companies have also longed for the fancy perks their peers receive at software companies, while their hardware teams are fortunate to even have coffee at work. Software may be eating the world, but does that mean only software companies get foosball tables at work?
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How to sell a CPU

Editor's take: Much of the focus in semiconductors is on chip performance, and so for many outside the process it can be mystifying why sometimes a "better" chip loses out to a "weaker" chip. To name just one example, Intel still sells a lot of server CPUs despite their poor comparison with the latest AMD or Arm offerings.
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Opinion: Semis Top Five

Editor's take: The industry has changed a lot in the eight years since we wrote our first analysis on the top five chip companies. We anticipated semis were no longer a growth industry and the only way for companies to keep growing was to win market share (hard) or buy other companies. This is especially true in semiconductors because most of these companies outsource their manufacturing to foundries like TSMC and GlobalFoundries.
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The computerized, cloudified 5G network is getting real

Forward-looking: One of the most famous phrases about the value of networks came from Sun Microsystems' Scott Gage in 1984 when he declared that "the network is the computer." That long-time Sun tagline referred more to the value of connecting computers together and the concept of thin clients attaching to a centralized computing infrastructure than cellular networks. Nevertheless, it remains a prescient, pithy synopsis of where the computing and telecom worlds have been headed for the last three decades.