Sony ZV-E10

A great value mirrorless camera made with vloggers in mind – and a solid stills option, too.

As a vlogging platform, the ZV-E10 has quite a bit to offer: good quality oversampled and uncropped 4K/24p capture, headphone and microphones ports, a selfie touchscreen, a high-quality onboard vlogging microphone, industry-leading video AF performance, painless livestreaming capability and best-in-class battery life. But it also falls short in two key areas regarding video quality: poor rolling shutter performance in 4K and subpar Full HD footage, both of which are complaints we've leveled against every recent a6000-series camera.

From an ideological standpoint, the Sony ZV-E10 has the potential to be a great content creation camera. There are some simplifications made that for the right person, can be seen as losing distractions rather than losing features. However, when it comes to execution I did not find the camera to be special in many areas.

I admire Sony’s try to add such a camera to a fast-growing business segment, yet the way it was done is not very clear to me. Giving a larger sensor and interchangeable lens option but at the same time remove the EVF and internal ND filter is like dancing the tango. One step forward, two steps back. In fact, the old smaller sensor ZV-1, was comfortable to work with, knowing it can serve as a “throw in the bag” device when “saving” the shooting day if needed. It also acts as a great “family camera” if you are one of the few who prefers to not use a mobile phone... With the ZV-E10 I did not feel this way. Yet, I encourage you guys to try it out and share your opinion with us!