Who sells production vehicles with an alpha "self-driving" optional extra called "auto pilot" which can't do what the marketing or name says it can do, and doesn't get to 1.0 after 9 years? That is the issue. They called it Auto Pilot, implied full self-driving, and put this unfinished feature into a production car they've sold to the public since 2014/2015. No modern car company would take such risks by selling an unfinished feature as something it wasn't and wouldn't imply a capability it doesn't have especially when it could be a safety issue.
